The exhibition is designed to become a B2B platform for Chinese outbound travel agencies and overseas inbound travel agencies, hotels, resorts, scenic spots, tourism platforms, cruises and tourism bureaus. Overseas travel agencies account for 85% of the participating parties, overseas hotels, resorts, cruises, scenic spots and tourism bureaus account for 7%, tourism platforms account for 4%, wholesalers of Chinese outbound travel agencies account for 2% and others related tourism account for 2% . Chinese outbound travel agencies can attend the exhibition at no cost.

Travel agency representatives come from more than 70 countries and regions, such as the United States, Australia, Kyrgyzstan, Botswana, Maldives, the United Kingdom, France, Italy, Switzerland, Hong Kong, Thailand, Malaysia, Singapore, South Korea. The exhibition will provide a communication bridge between domestic outbound travel agencies and their foreign partners.

UTE has lots of Chinese outbound travel agency resources. For example: We have contact information of 1500 Chinese outboud travel agencies in Beijing, 1230 in Shanghai, 1200 in Guangzhou,1080 in Xi'an, 1240 in Chengdu, 970 in Hangzhou, 1070 in Shenzhen,890 in Wuhan, 900 in Changsha,690 in Zhuhai,780 in Jinan, 870 in Taiyuan, 920 in Nanchang, 730 in Zhengzhou,650 in Chongqing,850 in Kunming,560 in Nanning,504 in Tianjin, 460 in Lanzhou,450 in Haerbin, 760 in Changchun, 960 in Shenyang,230 in Hehehaotao,201 in Wulumuqi, 150 in Lasa, 240 in Yinchuan and so on.

1) As an overseas inbound travel agency, usually you would go abroad to pay a visit to Chinese outbound travel agencies once or twice a year. This is to let them know you are still doing traveling business to attract Chinese tourists instead of closing doors. Because Chinese outbound travel agencies are also afraid that you may cheat them. Actually, taking part in our exhibition is just like posting an advertisement, it is to tell them we are still doing Chinese tourist travel group. You can exchange name cards and contact them when you are home. 

2) Taking UTE Beijing and Guangzhou events as example, you can meet and know more than 1500 Chinese outbound travel agencies centered around Beijing, the northern part of China and centered around Guangzhou, the southern part of China. You do not have to visit one travel agency after another because it would waste your time in traffic jams or unfamiliar roads. Even if you can make full use of your time, you can only visit 6 or 7 travel agencies a day, and yet sometimes the managers of the travel agencies are out for business.

3) If you are a representative from hotels, resorts or cruises, you can promote your hotels, resorts or cruises during the visit of these Chinese outbound travel agencies. These Chinese outbound travel agencies can also promote your hotel to the Chinese citizens, which will also be a good promotion for you.

1.We will stage a multi-level publicity and presentation campaign to advertise the exhibition. Our exhibition will mainly target Chinese outbound travel agencies. We will conduct our publicity campaign, via telephone, mobile text, micro-blogs, micro-messages, QQ and QQ outbound business groups, MSN, and Baidu.com (China's largest search engine), Google and outbound tourism portals and other related publicity and promotion platforms. 

2.Four months prior to the exhibitions, UTE staff would inform the targeted visitors (mainly managers of Chinese outbound travel agencies) of the schedule by phone and friend them on Wechat, a Chinese popular social media app. On the Moments-Sharing page of Wechat, we keep posing the upgraded list of exhibitors and their companies’ logos and we also send this to their accounts, in a bid to notify them in advance of the incoming exhibitors. One week before the exhibitions, we would once again, tell them about the time and place via email, phone calls and messages. Even the day before the event, we remind them not to forget the exhibition since it will be held in just only one day. 

3. 1 day ahead of the exhibition, we set up a Wechat group including all the exhibitors and the visitors, on which exhibitors could introduce their companies so that the visitors could know what kinds of would-be partners they would meet on the exhibitions. Apart from sending the visitors the list of exhibitors and their companies’ logos by Wechat, email and QQ, we also disclose their company names and logos on our website.( www.china-ute.com) 

4. We ascribe much importance to inviting Chinese outbound travel agencies around the host cities. Our company makes it a rule that those who invite the manager of a travel agency outside the host city will be awarded a bonus of 50 yuan, 30 yuan more than for a invited manager of a travel agency in the host cities. For instance, on the Beijing exhibition, an invited manager of a Beijing travel agency will get the inviter a bonus of 20 yuan while one from the Harbin travel agency will make him or her a bonus of 50 yuan. Hence, our staff are more willing to invite managers of the travel agencies from around the host cites.

The exhibition to be held in October 2018 is mainly for Christmas (December 25), New Year(January 1), Chinese New Year (February 18) and Winter Holiday. Winter vocation has thus become the busiest period of the year for outbound tourism. An application for tourist visa to Europe and the U.S normally takes about two weeks. It takes quite some time to apply for visa for other destination as well. Therefore, an exhibition in October would allow visitors to be informed of outbound tourism lines and products and to plan and prepare their trips and apply for visa.