Universal Tourism Exhibition (UTE) is a large outbound tourism trade platform organized by Beijing Golden Sunshine Conference and Exhibition Company. UTE is an itinerant exhibition, each exhibition will run for two days, in Shanghai & Beijing,Chengdu & Guangzhou,Zhengzhou & Taiyuan,Xi'an & Nanjing,Changsha & Shenzhen,Shenyang & Qingdao,Hangzhou & Changsha,Chongqing & Shenzhen,Xia'men & Hefei,Wuhan & Kunming。
Schedule of Universal Tourism Exhibition in 2022
Beijing&Shanghai
Schedule of Universal Tourism Exhibition in 2023
Schedule of Universal Tourism Exhibition (UTE) 2023 |
Tuesday |
Host City |
Thursday |
Host City |
21st Mar |
Shanghai |
23rd Mar |
Beijing |
28th Mar |
Guangzhou |
30th Mar |
Chengdu |
18th Apr |
Hangzhou |
20th Apr |
Shenzhen |
16th May |
Wuhan |
18th May |
Changsha |
23rd May |
Chongqing |
25th May |
Ji'nan |
6th Jun |
Nanjing |
8th Jun |
Zhengzhou |
17th Oct |
Beijing |
19th Oct |
Shanghai |
24th Oct |
Chengdu |
26th Oct |
Guangzhou |
21st Nov |
Taiyuan |
23rd Nov |
Xi'an |
28th Nov |
Fuzhou |
30th Nov |
Kunming |
5th Dec |
Hangzhou |
7th Dec |
Shenzhen |
About UTE
UTE is a B2B platform for Chinese outbound travel agencies and overseas inbound travel agencies, hotels, resorts, scenic spots, tourism platforms, cruises, tourism bureaus, other related tourism(such as International Air Tickets Booking Platforms, WIFI Sellers, Visa Suppliers,Traveling Insurance and so on).
Overseas inbound travel agencies account for 85% of the participating parties, overseas hotels, resorts, cruises, scenic spots and tourism bureaus account for 7%, tourism platforms account for 4%, wholesalers of Chinese outbound travel agencies account for 2% and others related tourism(such as International Air Tickets Booking Platforms, WIFI Sellers, Visa Suppliers,Traveling Insurance and so on) account for 2%.
UTE will invite Chinese outbound travel agencies, award companies, MICE, public relations planning companies and travel agency doors to attend the exhibition at no cost.

The videos of latest UTE:
Video 1: https://youtu.be/s4QrBaVMdA0
Video 2: https://youtu.be/v5RQyMJstR8
The Photo Lives of March 2019 UTE:
The Photo Live of 19th, Mar 2019 UTE in Shanghai
The Photo Live of 21st, Mar 2019 UTE in Guangzhou
The Photo Live of 26th, Mar 2019 UTE in Ji'nan
The Photo Live of 28th, Mar 2019 UTE in Beijing
The Photo Lives of April 2019 UTE:
The Photo Live of 23th, Apr 2019 UTE in Kunming
The Photo Live of 25th, Apr 2019 UTE in Chongqing
The Photo Lives of May 2019 UTE:
The Photo Live of 21st , May 2019 UTE in Nanjing
The Photo Live of 23rd , May 2019 UTE in Wuhan
The Photo Live of 28th , May 2019 UTE in Fuzhou
The Photo Live of 30th , May 2019 UTE in Shenzhen
The Photo Lives of Sept 2019 UTE:
The Photo Live of Sept 3rd 2019 UTE in Shenyang
The Photo Live of Sept 5th 2019 UTE in Taiyuan
The Photo Live of Sept 10th 2019 UTE in Zhengzhou
The Photo Live of Sept 12th 2019 UTE in Xi'an
The Photo Lives of Oct 2019 UTE:
The Photo Live of Oct 15 th 2019 UTE in Beijing
The Photo Live of Sept 17 th 2019 UTE in Shanghai
The Photo Live of Sept 22 nd 2019 UTE in Chengdu
The Photo Live of Sept 24 th 2019 UTE in Guangzhou
The Photo Lives of Nov 2019 UTE:
The Photo Live of Nov.26 th 2019 UTE in Nanning
The Photo Live of Nov.26 th 2019 UTE in Guiyang
The Photo Lives of Dec 2019 UTE:
The Photo Live of Dec. 3rd 2019 UTE in Changsha
The Photo Live of Dec.5 th 2019 UTE in Hangzhou
UTE exhibitors come from more than 80 countries and regions, such as the United States, Canada, Australia, Maldives, the United Kingdom, France, Italy, South Africa, Egypt, Morocco, India, Japan, Thailand, Malaysia, Singapore. The exhibition will provide a communication bridge between domestic outbound travel agencies and overseas inbound travel agencies, hotels, scenic spots, resorts, tourism platforms and cruises.
UTE has lots of Chinese outbound travel agency resources. For example: We have contact information of 3400 Chinese outboud travel agencies in Beijing, 3000 in Shanghai, 2600 in Guangzhou,1800 in Xi'an, 1900 in Chengdu, 1870 in Hangzhou, 1630 in Shenzhen, 1820 in Wuhan, 1950 in Changsha, 1030 in Zhuhai, 1669 in Jinan, 1320 in Taiyuan, 1103 in Nanchang, 1930 in Zhengzhou,1620 in Chongqing, 1490 in Kunming, 1530 in Nanning, 1250 in Tianjin, 690 in Lanzhou,570 in Harbin, 760 in Changchun, 1760 in Shenyang,500 in Huhehaote, 306 in Wulumuqi, 150 in Lasa, 430 in Yinchuan and so on.
In 2019, UTE which was held in Shanghai (on 19th,Mar.), Guangzhou (on 21st,Mar.), Ji'nan (on 26th,Mar.)&Beijing(on 28th,Mar.) was a great success.
19thMar,2019 UTE in Shanghai:1400 Chinese outbound travel agencies, award companies, MICE and public relations planning companies visited UTE in Shanghai, among which 812 Chinese outbound travel agencies came from Shanghai, 252 from Hangzhou, 108 from Nanjing, 64 from Hefei, 89 from Suzhou, 58 from Xiamen, etc.
21stMar,2019 UTE in Guangzhou: 1300 Chinese outbound travel agencies, award companies, MICE and public relations planning companies visited UTE in Guangzhou,among which 780 were from Guangzhou, 287 were from Shenzhen, 126 from zhuhai, 60 from Wuhan,17 from Nan’ning, 35 from Changsha, etc.
26thMar,2019 UTE in Ji'nan:1100 Chinese outbound travel agencies, award companies, MICE and public relations planning companies visited UTE in Ji'nan, among which 850 Chinese outbound travel agencies came from Ji'nan, 128 from Qingdao, 102 from Zibo, 85 from Yantai, 80 from Dezhou, 45 from Weihai, etc.
28thMar,2019 UTE in Beijing: 1500 Chinese outbound travel agencies, award companies, MICE and public relations planning companies visited UTE in Beijing, among which 1086 were from Beijing, 526 from neighboring cities. For example, 182 were from Tianjin, 22 from Inner Mongolia, 56 from Shijiazhuang, 18 from Harbin, 8 from Hohhot, etc.
In 2019, UTE which was held in Nanjing (on 21st, May.), Wuhan (on 23rd, May.), Fuzhou (on 28st, May.)&Shenzhen (on 30st, May.) was a great success.
21st May, 2019 UTE in Nanjing: 1107 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Nanjing, among which 730 were from Nanjing, 174 were from Hangzhou, 61 were from Hefei, 51 were from Ningbo, 157 were from Suzhou, etc.
23rd May, 2019 UTE in Wuhan: 1040 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Wuhan, among which 880 were from Wuhan, 80 were from Changsha, 68 were from Huanggang, 54 were from Hefei, 48 were from Nanchang, 32 were from Jiujiang , etc.
28thMay, 2019 UTE in Fuzhou : 1230 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Fuzhou, among which 850 were from Fuzhou, 108 were from Xiamen, 78 were from Wenzhou, 143 were from Hangzhou, 52 were from Chaozhou, etc.
30th May, 2019 UTE in Shenzhen : 1100 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Shenzhen, among which 700 were from Shenzhen, 150 were from Zhuhai , 78 were from Foshan, 42 were from Haikou, 108 were from Guangzhou,58 were from zhongshan, 76 were from Shantou, etc.
In 2019, UTE which was held in Shenyang (on 3rd, Sept.), Taiyuan (on 5th , Sept.), Zhengzhou (on 10th, Sept.) & Xi'an (on 12th, Sept.) was a great success.
3rd Spet, 2019 UTE in Shenyang: 1089 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Shenyang, among which 808 were from Shenyang, 281 from Harbin, Jilin, Benxi,Huludao etc.
5th Spet, 2019 UTE in Taiyaun: 998 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Taiyuan, among which 626 were from Taiyuan, 372 were from Datong,Changzhi,Yuncheng, etc.
10th Sept, 2019 UTE in Zhengzhou: 1205 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Zhengzhou,among which 788 were from Zhengzhou, 317 were from Kaifeng, Luoyang, Jiyuan, Anyang,etc
12th Spet, 2019 UTE in Xi'an: 1306 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Xi'an, among which 889 were from Xi'an, 317 were from Xianyang,Baoji,Hanzhong,etc.
In 2019, UTE which was held in Beijing (on 15th, Oct.), Shanghai (on 17th , Oct.), Chengdu (on 22nd, Oct.) & Guangzhou (on 24th, Oct.) was a great success.
15th Oct. 2019 UTE in Beijing: more than 1900 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Beijing, among which 1200 were from Beijing, 300were from Tianjin, 20 were from Neimenggu, 80 were from Qingdao, 100 were from Shijiazhuang, 40 were from Zhangjiakou, 50 were from Xi'an 60 were from Zhengzhou, 20 were from Harbin, 20 were from Huhehaote, 60 were from Henan.
17th Oct. 2019 UTE in Shanghai : more than 1600 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Shanghai, among which 900 were from Shanghai, 200 were from Hangzhou, 40 were from Ningbo , 110 were from Hefei, 80 were from Suzhou, 30 were from Xiamen, 20 were from Wuhan.
22nd Oct. 2019 UTE in Chengdu: more than 1300 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Chengdu, among which 800 were from Chengdu, 60 were from Guangyuan, 80 were from Mianyang, 200 were from Chongqing, 30 were from Yunnan, 20 were from Xi'an etc.
24th Oct. 2019 UTE in Guangzhou: more than 1400 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Guangzhou, among which 800 were from Guangzhou, 86 were from Foshan, 200 were from Shenzhen, 80 were from Dongguan, 70 were from Shantou, 100 were from Zhuhai, 50 were from Guangxi, etc.
In 2019, UTE which was held in Nanning (on 26th, Nov .), Guiyang (on 28th , Nov.) was a great success.
26th Nov. 2019 UTE in Nanning : 1083 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Nanning, among which 686 were from Nanning, 397 were from Guilin, Yulin, Baise, Fangchengang, Guigang, Changsha and Guandong,etc.
28th Nov. 2019 UTE in Guiyang: 1052 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited in Guiyang, among which 806 were from Guiyang, 246 were from Zunyi, Liupanshui, Tongren, Anshun, Kunming, Chongqing, etc.
In 2019, UTE which was held in Changsha (on 3rd, Dec), Hangzhou (on 5th , Dec.) was a great success.
3rd Dec. 2019 UTE in Changsha: 1005 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited Changsha, among which 712 were from Changsha,293 were from Yiyang, Yueyang, Changde, Shaoyang, Huaihua, Guangzhou, Wuhan, etc.
5th Dec. 2019 UTE in Hangzhou : 1408 Chinese outbound travel agencies, award companies, MICE and pubilic relations planning companies visited Changsha, among which 818 were from Hangzhou, 590 were from Shanghai, Suzhou, Nanjing, Ningbo, Wenzhou, Jiaxing, Huzhou
A real tourism exhibition is to provide an exchange platform for Chinese outbound travel agencies and overseas inbound travel agencies, hotels, resorts, scenic spots, tourism platforms and cruises. In short, UTE is an exhibition without require them to build and decorate booths. You can just exchange name cards and brochures with one another, exhibitors will also provide their promotional materials to Chinese outbound travel agencies during the exhibition.
The exhibition held in Spring was mainly for the upcoming Dragon Boat Festival (June 20), Summer Holiday (July - August), Mid-Autumn Festival (September 27) and the National Day (October 1), and the exhibition held in Autumn was mainly for Christmas (December 25), New Year(January 1), Chinese New Year (February 18) and Winter Holiday.
UTE only invites Chinese outbound travel agencies as visitors, other industries related with tourism are not allowed to visit, such as VISA service, air ticket, insurance, hotel, etc. All Chinese outbound travel agencies that intend to attend UTE are required to register in advance (two registration options are available---register via UTE website or contact UTE staff), visitors that register via UTE site are requested to , and they are not allowed to participate UTE unless their registrations are approved by UTE organizer, and receive confirmation letter from UTE organizer.